Privacy Policy

At Pure Micronutrients we are committed to protecting your privacy.  This privacy policy sets out what information we collect, what we do with it and your rights to correct or change it.  Any identifiable information we request will be optional or voluntary for you.

What information do we collect?

We may at times request personally identifiable information such as your name, contact information including your email address, demographic information such as postcode, preferences, interests and other relevant information for administering promotions, customer surveys and providing you with customer service support. 

Providing this information will always be optional / voluntary for you. However, some services may not be available to you if you choose not to provide it.

We may also collect aggregated data. This information is generated by our systems as they track traffic through our sites. This information does not identify you personally and is not linked to the personally identifiable information that you may have provided.

Who do we share this information with?

We will not share, sell, rent or distribute your personal information with any third parties, unless we have your permission or are required to do so by law. The information may be hosted with a service provider. Our agreements with them protect the information from being used by them that we have not authorised.

How do we use the information?

When you register, complete a form or participate in any promotion on our website, we will use the information provided to send you emails regarding products, services, special events or promotions that we think may be of interest to you.

We may aggregate your information to analyse trends, preferences, and demographics in order to improve our products and services for you.  Furthermore, we may also use your information to contact you for market research purposes. 

How do we ensure your data is secure?

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable electronic and managerial procedures to safeguard and secure the information we collect online.

How do we use "cookies"? 

Cookies do not in themselves present a threat to privacy.  "Cookies" are small files of information which are stored by your browser on your computer's hard drive. They can be accessed by either the web server or the client computer.  Cookies do not contain personally identifying information, they do not give us access to your computer or any information you choose not to share.  It does provide details of your IP address, the computer platform that you use, your browser and what domain you are accessing our sites from. With this information Cookies allow us to track traffic patterns and therefore tailor our operations to your needs and preferences.  Overall, by enabling us to monitor which pages you find useful and which you do not, cookies help us provide you with a better website. We only use this information for statistical analysis purposes and then the data is removed from the system.  By using our website, you are agreeing to our use of cookies in accordance with our privacy policy.

You can choose to enable or disable cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to disable cookies if you prefer. Please note, this may prevent you from taking full advantage of the website.

What about our advertisers and business partners?

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites.  This Privacy Policy only relates to our site.  When providing personally identifiable information to these sites or any other third party you should always exercise caution and check their privacy policies.

What are your rights?

Providing personally identifiable information will always be optional for you.  You will always have the option to opt in or opt out of any service provided on our website at any time.  This means you may change your mind at any stage about participating in any of our promotions, customer surveys or customer support services.

Further, you may choose to restrict the collection or use of your personal information by emailing your preferences to us at 

You have the right to access your personal information.  If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible, at the above email address.  We will promptly correct any information found to be incorrect. 

Changes to this Privacy Policy:

In order to reflect our changing business, we reserve the right to change this policy at any time.

Contact Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with Pure Micronutrients, please contact us at